Video is a powerful tool to optimize the website's viewers to stay on your site a while and take action with your products or services. Considering one-third of all online activities is watching video-and that statistic is growing year after year, using explainer video can be a great way to connect with your audience.
When it comes to online business presence, video is required. Videos usually are shared on social media, it is usually preferable over the text, and often earn a more significant return on investment that other forms of marketing The whole purpose of advertising efforts or search engine optimization is to bring customers to your site to buy your products.
However, your page rank or awesome campaigns won't help you turn people into clients unless when they get to your page they know what to do. Marketers call it "Call to Action." You need to convince someone on the site to take the next steps. You should be able to guide them through your website, build trust, help them understand what you are doing so that they can end up at the checkout page, putting money on what you have to offer.
One great way to convert casual viewers into clients is to use the explainer video. These videos are usually animated videos with an empty chalkboard background, that spend one or two minutes describing your services and what makes you unique.